THE coming year brings with it greater challenges for the sugarcane industry—from the Asean Free Trade Area (AFTA), dwindling farm areas and severe weather conditions brought about by the El Niño phenomenon, the Sugar Regulatory Administration (SRA) said.

“The need to produce more sugar, efficiently, productively at lower cost is paramount in the face of these challenges,” SRA Administrator Ma. Regina Bautista-Martin said.

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