Star Magic artists go ‘Stellar’

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Products and services seeking to amplify their online presence and engage with their target audiences can look into leveraging on the online personas of the most popular and followed celebrities via Stellar, the newly launched social media celebrity marketing agency of ABS-CBN.

Stellar, the first of its kind in the country, will empower social media campaigns for products and services through Star Magic artists and their Facebook, Twitter, and Instagram accounts.

Star Magic, which manages some of the country’s most followed celebrities online, currently has more than 230 artists under its stable.

Using different contextual social listening features, Stellar will determine the fit of the artists’ persona to the needs of brands, and help them connect with their desired target audience via social media.


“As a leader in the digital space, we would like to set up the industry standard on how brands and influencers mutually benefit as they work together in engaging their audiences. We offer a standard measurement and pricing model so we give credit where credit is due, and ensure all stakeholders in the social media ecosystem are taken care of in this entire process,” said ABS-CBN chief digital officer Donald Lim during Stellar’s launch on September 16.

Stellar’s services also extend to other ABS-CBN digital properties as it will amplify the reach of its brand campaigns by utilizing the social media accounts of ABS-CBN, Star Magic, ASAP 20, ABS-CBN Sports, and entertainment website PUSH.

And to effectively measure a campaign’s success, Stellar will provide clients with thorough and complete analytics to measure the overall success of a campaign, and gauge the sentiments and reactions of people online.

For more information, log on to stellar.abs-cbn.com.

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