Star Magic launches online channel on 24th anniversary

Maja Salvador

Maja Salvador

Star Magic, ABS-CBN’s talent management and development arm, is one-year shy from celebrating its silver anniversary as it begins its 24th year on July 31.

To keep abreast with the changing times, especially with the Internet’s all-encompassing presence in the world today, the group behind the success of such big stars as Piolo Pascual, Jericho Rosales, Bea Alonzo, Jodi Sta. Maria and Maja Salvador, has launched a new online channel dubbed “Tunog Star Magic.”

The site, which first went live on July 28, has Star Magic’s most bankable stars jamming in all new musical collaborations for their fans online. The debut featured the management team’s most in demand singers today, namely Klarisse de Guzman, Bugoy Drilon, Leizel Garcia, and Jovit Baldivino, together with a mix of Star Magic talents in music and acting namely Khalil Ramos, Nash Aguas, Mica Javier, Marion Aunor, Alex Diaz, Emman Vera, Maris Racal, Loisa Andalio, Kira Balinger, Grae Fernandez, Bailey May and Ylona Garcia.

Trending YouTube performers CJ Navato, Renee Pionso, Alexa Ilacad and Kristel Fulgar also gamely joined the fun as they sang a few tunes for Tunog Star Magic.

This new entertainment platform will be available online every Thursday via Tunog Star Magic’s official YouTube channel [] every at 5PM. Scheduled to perform on August 4 are newcomers Heaven Peralejo, Kira Balinger and Ysabel Ortega.

Jodi Sta. Maria

Jodi Sta. Maria

Peralejo, Balinger and Ortega are part of the management group’s latest batch of up-and-coming talents collectively known as “Star Magic Newbies.”

Meanwhile, in following tradition, the main event for Star Magic’s anniversary will be mounted in this Sunday’s episode of ASAP as the “Grand Star Magic Day.”

Asked what will be in store for viewers on the ABS-CBN noontime show on July 31, Star Magic executive Thess Gubi said, “Prepare to be dazzled by the hottest, sexiest, and most in-demand Star Magic talents as they strut the runway during the fashion show segment to be followed by a heart-rending performance of the highly-acclaimed Star Magic singers.

“To cap off the show, all the young and the seasoned as well as the marquee and fast-rising Star Magic artists would do their traditional parade of stars to honor the agency that has been honing their talents and elevating their star-quality for 24 years. It’s going to be a spectacle as always,” Gubi ended.



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