The management of Star Tollway Corporation (STC), led by its president and chief executive officer, Manuel Bonoan, recently re-launched its “greet and smile” campaign to make every trip of its customers on the 42-kilometer toll road from Santo Tomas to Batangas City more pleasant and enjoyable.
The campaign coincides with STC’s 14th anniversary celebration and aims to institutionalize “service with a smile,” which includes a retraining of all toll road frontline personnel and introduction of new modules in customer service improvement as well as information about the communities and the motorists that STC serves.
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