A galaxy far, far away popped up at Bonifacio Global City in Taguig over the weekend as Globe Telecom opened the country’s biggest Star Wars play hub to the public, bringing to life the world-famous film experience beyond the cinema.
With its comprehensive and multiyear collaboration with The Walt Disney Company Southeast Asia, whose brands include Star Wars, the digital services purveyor successfully mounted the “Globe-Star Wars Galactic Celebration,” allowing the franchise’s fans and onlookers to a galactic playground. Visitors spent the weekend playing at the game booths, taking photos of famous Star Wars icons and characters, purchasing retail collectibles from participating fashion brands, and enjoying the different treats and offers of the telecom giant.
“The Globe-Star Wars Galactic Celebration is one of the biggest weekends for all Star Wars fanatics in the Philippines. This is our way of bringing the Star Wars experience outside the cinema to get all fans of the movie franchise excited about the release of the latest Star
Wars movie,” shared Globe Senior Advisor for Consumer Business Dan Horan. “This has also been a wonderful bonding activity not only for fans, but also for entire families as well with all the games, interactive activities and booths, photo-worthy installations, exciting prizes and treats, and retail collectibles.”
The two-day galactic fair highlighted the Galactic Challenge, a specially designed obstacle course where one’s skill, insight and courage were tested through a series of challenges. The participant with the fastest time won the coveted Sphero BB8 droid, which is offered by Globe in its GEN3 Stores as Sphero’s exclusive telco partner.
Moreover, in keeping with its commitment to providing learning opportunities for the youth in the public school sector, Globe, in partnership with The Mind Museum and Teach
for the Philippines, also implemented corporate social responsibility efforts during the Galactic Celebration weekend. Volunteers were selected to be big brothers and sisters to 100 public school kids as they toured the museum and joined the read-along activities.
Horan added, “Through these efforts, Globe is able to engage student beneficiaries and enable them to have an unforgettable Star Wars experience, while increasing their appreciation and understanding of science and technology, ensuring that the entire Star Wars experience is enjoyed by the greater majority.”
Finally, the company will further hold screenings of Star Wars: The Force Awakens across the country beginning today to give more underprivileged kids the chance to watch the movie.