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True, most car companies do not manufacture in the Philippines. Toyota and Mitsubishi are two that do, bucking the trend. They are also the top two sellers in the country.

True, most car companies do not manufacture in the Philippines. Toyota and Mitsubishi are two that do, bucking the trend. They are also the top two sellers in the country.

AUTOMOTIVE companies in the Philippines last week reported a new record for February sales.

Combined figures released by the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and the Truck Manufacturers Association (TMA) showed that vehicle sales in February reached 16,828 units, a 17-percent increase from the 14,339 vehicles sold during the same month last year.

Last month’s figures also reflected an 8-percent rise over January’s tally of 15,642 vehicles sold—itself a record for January sales.

Campi members have sold 32,470 vehicles in the first two months of 2014, a 21.4-percent growth over the 26,742 units sold during the same period in 2013.


Campi President Rommel Gutierrez said that all product categories have “enjoyed brisk sales.”

According to him, passenger car sales grew 24 percent after 10,918 units were delivered in January and February versus the 8,808 units rolled out during the same months last year. Last month’s sales of 5,620 units were also up 22 percent against the 4,518-unit total in February 2013.

Gutierrez said the record-setting performance was achieved because consumers “continued to take advantage of the offers attached to new models introduced since the last quarter of 2013.”

Sales of commercial vehicles in February also increased 14 percent with 11,208 units delivered, up from the 9,821 vehicles sold in January.

“Vehicle sales remain to be positive. With fewer calendar days for February, the industry is surprised to see sales reaching a level normally achieved during the peak month of December. If this trend will continue, the industry might even revise its forecast earlier than expected,” Gutierrez said.

He added that in terms of regional distribution, sales in the National Capital Region increased 8 percent from 9,078 units in February 2013 to 9,793 units last month. However, as far as market share is concerned, the share has declined from last year’s 63 percent to 58 percent this year.

Regions 5 (Bicol) and Region 2 (Cagayan-Isabela-Nueva Vizcaya) showed a triple-digit increase with 168-percent and 118-percent growth while sales in Regions 3, 4 and 7 jumped 34 percent each compared to the same period last year.

The Campi members that logged the best results were Toyota Motor Phils. with a 43-percent market share, followed by Mitsubishi Motor Phils. Corp. with 24 percent and Ford Phils. with 7.25 percent. Honda came in fourth with 6.34 percent as Isuzu Phils. Corp. stayed in fifth spot with 6 percent.

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