Stepping into the ‘Neighborhood’

Raymond Gutierrez and Anne Curtis

Raymond Gutierrez and Anne Curtis

ADIDAS originals, or the sports apparel world’s famed “Three Stripes,” has just opened its Neighborhood flagship stores in Uptown BGC, Taguig, and at Glorietta Mall in Makati City.

Neigborhood stores take inspiration from the spirit of the city and Manila’s flagship outlets tell the culture and stories that come with these locales.

“Neighborhood concept stores have already opened in major cities across the world – Berlin, London, New York and Paris to name a few, but what makes each store unique is its connection to the city’s neighborhood within which the store resides. Each city’s design, style, and ambience are showcased through the interior elements of the store,” said Jen Dacasin, brand communications and sports marketing manager.

“Through Neighborhood, we create an engaging and fresh environment for our consumers that celebrates the diverse facets of Manila. By doing this, we ensure to remain part of the city’s landscape,” Dacasin added.

Connected to the scene and feel of Manila, Neighborhood is set to become a local and cultural center, providing consumers authentic hubs for creativity and inspiration. It showcases the depth of the brand, the very best of Adidas Originals: sneaker highlights, limited releases, and collaborations and carries a special, handcrafted design which incorporates the store façade and architecture.

Sneakerheads and fans enjoyed a night of sneaker fest du­ring the launch.



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