Sterling Bank of Asia is expanding its market reach as it announced its plan to open up 13 new sites by 2014.
In a statement, the bank said that it has set aside P132 million for 13 new branches, which will bring Sterling Bank’s network to a total of 51 branches.
“Sterling Bank is on expansion mode and our goal is to provide our customers with the best possible personal banking experience. We always look for ways to support the needs of the growing number of communities in which we operate,” said lawyer Lamberto Villena, the bank’s president and chief operating officer.
Sterling Bank of Asia said that two of the 13 new branches will be located in Bonifacio Global City, Taguig, while others are slated to open in San Pablo and Calamba in Laguna, San Fernando in Pam-panga, San Fernando in La Union, Puerto Princesa in Palawan, Lucena in Quezon province, Legaspi in Albay, Naga City in Camarines Sur, Boracay in Aklan, and in the cities of Zamboanga and Caloocan.
The new branches will have a different layout meant to provide its clients a better banking experience, it added.
“With our commitment to challenge the status quo, we continuously embark on innovating our services and make banking with Sterling Bank more personal. The new branch layout will make it easier for clients to transact comfortably,” Villena pointed out.