TODAY, crisis and turmoil are the new norms rather than the exception. War and terrorism are just part of the challenge. New companies, even industries, rise and fall faster than ever, elected officials no longer have a 100 day honeymoon before they start to lose voter confidence, and in the age of 24/7 news cycle, “breaking news” is ever present.” This was how Marco Cacciotto, chairman of the 47th Annual World Conference of the International Association of Political Consultants or IAPC summed up the theme Eternal Crisis: “Political Consulting in Changing Times,” which took place in the eternal city of Rome, Italy last 17-19 November.

IAPC is the organization of political consultants from all over the globe with 229 members in attendance from the United States, European Union, Latin America, Africa, Australia and Asia. The Philippines has been represented by yours truly since 2005.

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