Krispy Kreme ‘Shares the Gift of Joy’ to 12 partner charities
Beyond balloons and party poppers, birthdays have never been as game-changing as this.
Since its 75th birthday celebration and launch of the Share the Gift of Joy campaign last 2012, Krispy Kreme’s trail of delight has definitely reached far and wide. With P20 set aside for key charities for every sold Share the Gift of Joy Tin Can, people all over the country took part in helping the world-famous doughnut and coffee brand share the gift of joy all year long—sparking change to improve the condition of public schools, provide care for children with cancer and special conditions, conserve the environment, prevent animal cruelty, promote social justice, and nurture cultural values.
To mark the campaign’s first year anniversary, Krispy Kreme further roused the nation as it granted P30,000 to each of its partner organizations. The list included ABS-CBN Foundation Inc.-Bantay Kalikasan, Philippine Native Plants Conservatory Society Inc., Cultural Center of the Philippines, Caritas Manila Inc., Philippine National Red Cross, ICanServe Foundation Inc., Philippine Animal Welfare Society, Operation Smile Philippines, Kythe Inc., Development and Accessibility Fund for the Deaf Inc., Autism Society of the Philippines, Friends of Hope.
“The Share the Gift of Joy campaign is where Krispy Kreme’s heritage of sharing comes in full circle. With this, we at Krispy Kreme are grateful to our beloved patrons and these remarkable groups for holding hands with us as we allow our visions to flow together with the aspiration of making a change,” noted Carlyn Trota-Salud, managing director of Krispy Kreme Philippines.
A nationwide good deed
The morning awarding served as a quaint venue where each organization’s representatives intermingled with one another in celebration of the momentous occasion. Bobby Manzano and Ricky Lepatan of Operation Smile shared, “With Krispy Kreme’s goal of sharing the gift of joy plus ours that is anchored on sharing smiles, it wasn’t a surprise to witness how a connection was developed between both of our enterprises that promise delight.”
Meanwhile, Jesus Morales Jr. of DeAF Deaf (read by Noemi Jara) signed in echo, “Last year, through Krispy Kreme’s support, more than 20 deaf children were able to learn how to read books. This unwavering help means a lot to us as we continue our work to help the deaf community learn, see, and feel the beauty of things devoid of sound.”
Backed by remarkable groups at the helm, it’s overwhelming to witness how brands and organizations work together to lead such a pivotal campaign. “The people behind Krispy Kreme are human beings who would want to connect with human beings, too. And so, we are delighted that every peso produced for the Share the Gift of Joy campaign has been a catalyst to strengthen these connections,” stated Jim Fuentebella, chairman of Krispy Kreme Philippines.
With bites and sips, Krispy Kreme has indeed showed everyone how it exceeds bringing delicious tastes by creating fond memories through its commitment to sharing joy that spans 76 years and beyond.