Masskara, Lantern and Panagbenga festivals inspire vibrant pattern
In 2013, American outdoor gear brand JanSport launched a nationwide competition with the aim of inspiring young Filipinos to express their creativity through art and design.
Titled, “Made to Celebrate: Design the 2013 JanSport Pilipinas Bag Competition,” the contest received over 300 from young Filipino artists all over the country.
Revolving around the theme of “Philippine Festivals,” the participants were asked to showcase the culture of the country’s countless fiestas through a unique design for the brand’s flagship product, the ever-functional backpack.
Tasked to select the most outstanding design, JanSport US chose the handiwork of St. Scholastica’s College Manila Fine Arts major Alyssa de Asis, who incidentally secured her diploma in March.
Just as the new graduate thought that things could not get any better, her JanSport Pilipinas Bag bagged the bronze prize this summer at the Adobo Design Awards, under the Best Design Illustration Category.
Now on its fifth year, the annual Adobo Design Awards honors the best talents in contemporary creativity, be they professionals, freelancers, or students of design and advertising. A panel of judges comprised of a number of top guns in the advertising and design industry, and headed this year by New York-based Filipino graphic design luminary and educator Lucille Lozada Tenazas, chose de Asis’ work from a very competitive crop of nominees.
For JanSport and its newest prized designer, to be recognized by the Adobo Design Awards means that they have successfully communicated the essence and purpose of the Pilipinas Bag, which is to inspire and foster the spirit of creativity among the youth.
The product of de Asis’ creativity is a unique design that effectively captures the colorful vibe of Philippine festivals without being overwhelming. Her design bore strong influences from the Masskara Festival, the Giant Lantern Festival, and the Panagbenga Festival, with the smaller details reminiscent of patterns used by ethnic performers.
In choosing which festivals to feature, de Asis said she figured it would be fun to illustrate those known to be the liveliest.
Admittedly, the designer found it difficult to incorporate the varied elements of the three festivals she chose. A rainbow of colors became her most effective tool in designing the bag that is teeming with life.
Aylssa de Asis’ winning JanSport Pilipinas Bag is now available in store branches of Bratpack, The Travel Club, The SM Store, Landmark, DFP Sportmart, Gaisano Mall, and R.O.X. The American brand is exclusively distributed in the Philippines by the Primer Group of Companies.