Stylish ways to cool down

Perfect for the hot weather, these denims give a cooling effect

Perfect for the hot weather, these denims give a cooling effect

Jeans to beat the heat
In time for summer season, Levi’s launches an innovative denim collection specifically constructed to combat sweltering hot weather. Called “Coolmax,” it allows the wearer to balance temperature and maintain comfort amid the heat.

Woven with Coolmax fibers, the collection of denims and non-denim items enables proper body ventilation and ensures motion at the same time.

In terms of style, Levi’s Coolmax looks as great as it feels. The Spring 2014 collection offers smartly rendered classic, sophisticated pieces such as the 51 Slim, but in fresh washes that are on trend for the season.

Key looks for men include color block polos, classic button-down shirts, 511 Slim jeans, no-pocket plaid shirts, and classic five-pocket jeans, while trendy styles for women include skinny white denims, polo swing tees, popover shirts, and skinny indigo denims.


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