Sun Cellular doubles postpaid sales after P599 plan launch


Sun Cellular’s postpaid plan sales jumped more than 100 percent just a month after launching its P599 postpaid plan.

Barely two weeks after launching Postpaid Plan 599 in a bid to increase postpaid subscriptions, Sun’s average daily sales more than doubled compared with the previous year-to-date average, said Sun Cellular’s Joel Lumanlan, vice president for postpaid marketing.

“We are glad that Filipinos are seeing that Sun is the mobile brand that gives them best value for their money,” Lumanlan said.

On September 21, Sun Cellular launched affordable postpaid lines that come with a free smart phone and a tablet as part of a renewed brand strategy that promotes value for money.

Sun’s postpaid subscription only comprises 5 percent of its total subscriptions while prepaid accounts for 95 percent.

But with the launch of Plan 599, a bundle that includes unlimited calls and texts to Sun, 400 texts to other networks, 400MB worth of data and a free smartphone and tablet, Sun expects to see a robust increase in postpaid subscriptions.

“Bulk of Sun Cellular postpaid subscriptions are with the 599 postpaid plan bracket,” Lumanlan said.

According to Lumanlan, Sun Cellular’s 450 plan is dominated by the entry level market or first-time subscribers to postpaid, while 599 postpaid are mostly subscribers who have an existing postpaid plan but want to have another line.

“Plan 599 will evolve in the coming months,” said Jose Felicisimo Rosete, external affairs senior officer at Smart, sister company of Sun Cellular.

Rosete said consumers can expect to see new gadgets offered with postpaid plans that are within midlevel subscribers’ budgets.

“By the rate we’re going, we are expecting more growth,” he said.

Lumanlan also said that when it comes to postpaid plan application, Sun does not demand a long laundry list of documentary requirements. He said Sun only requires consumers to present two identification cards when applying for a postpaid plan.


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