• Sun Cellular expands to more provinces

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    Wireless services provider Digitel Mobile Philippines Inc. (DMPI), through its mobile brand Sun Cellular, has expanded coverage of its mobile broadband service in the provinces of Ilocos Norte and Tawi-Tawi to provide better Internet usage for its subscribers in far-flung provinces.

    With this recent network expansion, Sun Broadband now covers majority of the provinces in the Philippines, as the telecom firm benefits from increased infrastructure coordination with sister company Smart Communications Inc.

    “We are working to provide one of the most extensive mobile broadband networks in the country today so we can give more Filipinos the opportunity to experience first-hand the benefits of broadband, as many of our subscribers have personally experienced with our service,” said Charles Lim, executive vice president and head of Wireless Consumer Business Group at Sun Cellular.

    Majority of these expanded coverage areas are located in Mindanao where a number of new provinces have been added to Sun Broadband’s service areas, including Bukidnon, Lanao del Sur, Maguindanao, Saranggani and North Cotabato.

    Sun Broadband has also extended its reach to include areas such as Guimaras, Samar Islands, Masbate and Siquijor in the Visayas, as well as Camarines Norte, Catanduanes, Mindoro Islands, Romblon and Sorsogon in Southern Luzon.

    Residents of and travelers to the northern part of Luzon will also experience the boost in Sun Broadband’s expanded coverage in 14 more provinces, including Abra, Apayao, Aurora, Ilocos Sur, Isabela, Kalinga, La Union, Mountain Province and Nueva Vizcaya, among others.

    The telco’s recent broadband network expansion efforts complement earlier initiative to boost its third-generation network signal in Mindanao, as well as improve its overall mobile coverage in the Visayas.

    DMPI is a member of the Philippine Long Distance Co. Group.

    “We have seen the importance of broadband Internet in the lives of many Filipinos today as they use this technology to communicate with one another, push for their advocacies through social media, or coordinate relief efforts in times of disasters,” Lim said.

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