Fierce competition in the telecommunications industry has forced the three top networks to outdo each other in coming up with promos for their present and prospective subscribers.

Sun Cellular’s last two promos kept up with the changing seasons. Last April, it invited its customers to create a “selfie”—a photo taken of oneself using a mobile phone, and post it on Instagram accounts with the #SunSummerSelfie and #SunXperiaChashtags. The most creative “selfie” won a summer getaway package to Boracay Island good for five people.

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