Daylong’s advocacy toward daily sun protection
While the whole city bustles in summertime escapades—for days of basking under the beautiful sun on some of the most exquisite local beaches, skincare brand Daylong by Cetaphil has been working quietly—preparing for something bigger.
And now, they are ready.
It has been almost a year since Daylong first introduced its campaign for daily, cellular sun protection, advocating that sunscreen should be part of everyday skincare regimen. Cetaphil launched the line to provide clinically proven protection against the sun, all the way to the cellular and DNA level. With a state-of-the-art formula that has a uniquely light texture and a smooth finish, this Swiss brand successfully conveyed its message for daily, deep, and complete solar defense.
Staying true to its commitment of caring for the skin, whether the sun is out or not, Daylong conducted a study to reveal that sun exposure in the city has the same intensity as at the beach. Using sun sensors that can detect UV radiation, the study found that the UV radiation in the city of Manila reaches the same level as on the beaches of Boracay.
“The concept of the study was to support our advocacy for daily sunscreen wear. Daylong is new in the game, but this is how we want to make an impact—by undertaking a responsibility to provide daily sun care and protection that works even on a cellular level.” explained Jon Lee, brand manager of the sunscreen.
Daylong worked with five influential urbanites, whose schedules are immersed in city-living lifestyles. Each of them has a different role: student, blogger, runner, host and writer, and mother—but each shares the interest of balancing happy and successful lives.
These multi-faceted women are student and FOX Sports Asia courtside reporter, Janeena Chan; stylish mommy blogger who works on a 24-hour duty for two children, Jackie Go; the triathlete mom known as The Bull Runner and a health and fitness inspiration, Jaymie Pizzaro; in-demand beauty blogger and owner of Catwalk Cosmetics and Wigs, Marj Sia; and lifestyle show writer and host, Marie Lozano.
The company produced a video where these five dynamic women show how they embody the lives we have today—always on-the-go, fulfilling duties simultaneously at home and at work or school, but always remaining protected from the sun.
The video is on view online at www.Daylong.ph, and on social media pages: DaylongPH on Facebook, and @DaylongPH on Twitter and Instagram.