SANTA CLARA, United States: Tens of millions of people tune in to watch the Super Bowl every year—and the ad blitz during the breaks in play is part of the fun.
Here’s the rundown on the commercials that ran during Super Bowl 50 on Sunday—hits and misses, stars and slogans.
Welcome back, Jason Bourne
Matt Damon is back as amnesiac super-spy Jason Bourne, and Super Bowl viewers got the first glimpse at the highly anticipated fifth movie in the blockbuster action franchise.
The teaser for the film, simply titled “Jason Bourne,” shows a rather buff Damon — up for a best actor Oscar later this month for “The Martian” — in a few fistfights, riding a motorcycle and in a stupendous car chase/wreck.
In other words: typical Bourne stuff.
The movie is set to open in July.
A number of other new film trailers premiered during the game, including ads for “Captain America: Civil War,” “Teenage Mutant Ninja Turtles: Out of the Shadows,” “Independence Day: Resurgence” and a new live-action version of Disney’s “The Jungle Book.”
Tribute to ‘Starman’
Rock legend David Bowie, who died earlier this month after a battle with cancer, still made an appearance at Super Bowl 50.
His song “Starman” featured in a touching Audi ad featuring a father, a retired astronaut father who recaptures the glory of his space expeditions by driving his son’s car.
Car ads are a staple of the Super Bowl: Buick, Toyota Prius, Acura, Honda, Mini and Hyundai all ran commercials during the game.
Starry, starry night
Nothing creates buzz for Super Bowl ads quite like big stars. And they were everywhere during Sunday’s broadcast, during which a 30-second spot goes for up to $5 million.
Willem Dafoe transforming into Marilyn Monroe, circa 1955 in “The Seven Year Itch”? Sounds improbable, but Snickers made it happen — subway grate, white halter dress, heels and all — in a funny spot.
Aerosmith frontman Steven Tyler confronts his own likeness — made out of colorful Skittles candies — and challenges it to a sing-off. The rocker wins when the portrait explodes while nailing the high note from “Dream On.”
Comics Amy Schumer and Seth Rogen pursued their election year-themed ad campaign for Bud Light, while Oscar winner Helen Mirren cautioned against drunk driving for Budweiser.
Also featured in spots: rapper Drake, tennis ace Serena Williams, actor Christopher Walken and boxer Mike Tyson in a local Washington-area plumbing and heating company ad, to name just a few.
Acting legend Anthony Hopkins appeared in an ad for online tax preparation service TurboTax mocking the entire process.
“I would never tarnish my name by selling you something,” he says — while drinking out of a TurboTax tea cup and wearing TurboTax slippers. The reason he’s not selling out, he says? The service is free.
Everyone loves cute animals, so Super Bowl advertisers use them as much as possible.
“PuppyMonkeyBaby,” an odd hybrid creature dancing for Mountain Dew Kickstart drinks, was sort of disturbing on first viewing — but immediately started trending on Twitter as soon as the ad aired.
Dogs dressed up as humans shop for Doritos chips. Sheep sang Queen’s “Somebody to Love” for Honda. And one of Budweiser’s ads featured the beer’s signature Clydesdale horses.
Toenail fungus? Constipation?
In the middle of the game, and the middle of all the stars and cars and beers, a commercial aired for — treatment to relieve opioid-induced constipation?
The ad baffled many, and mocking memes quickly popped up on Twitter.
Another ad promoted the diarrhea relief medication Xifazan. And a trio of former NFL greats appeared in a spot for toenail fungus remedy Jublia. Ewwww.
Super Bowl Babies
One of the most buzzed-about ads of the night was one for the National Football League under the slogan “Football is Family.”
The commercial introduces “Super Bowl Babies” — kids and adults ostensibly conceived after their parents’ team won the big game.
Each group of adults or children is dressed in gospel choir robes in their team colors. They sing to a reworked version of Seal’s “Kiss From A Rose” — which ticks off how they might have been conceived on Super Bowl Sundays past.
The singer appears at the end of the spot, crooning away with San Francisco’s iconic Golden Gate Bridge behind him.