Superbrands history

Superbrands was created in London in 1994. It started as a radio show on GLR (now BBC Radio London). This radio show provided consumers with insights into exceptional brands that touched their lives. Each show explored the origins of the brand, its current proposition and its future prospects. Following the success of the radio shows, Superbrands created hard cover books which paid tribute to the leading brands in each market. In 1997, the media concept was expanded to Australia and Singapore, and in 2000 the concept was rolled out in Denmark, Hong Kong, Spain, France, Portugal, Sweden, Malaysia and the United States of America.

In 2000, Superbrands launched its first new product publishing Business Superbrands, a program focused specifically on business-to-business brands. Between 2000 and 2010, Superbrands opened dozens of new markets around the world. In Romania, Superbrands entered the market the year before Romania’s accession to the European Union through the reputed PR and strategic communication agency BDR Associates. The year 2006 was the year of the pilot program, when the public was getting used to brand definitions and meanings.