'Superhuman' wanted – Bolt exit leaves vacuum to fill

LONDON: Usain Bolt's retirement leaves a huge vacuum to fill but athletics is moving in the right direction in rebranding itself after scandals that seriously damaged its image, according to sports marketing experts.

At one point, following serious allegations about former athletics boss Lamine Diack as well as the Russian doping scandal, the sport resembled the Jamaican superstar in his last appearance in a championship final, Saturday's 4x100 meters relay, lying prone down and out on the track.