Supermarket chain must pay Michael Jordan $8.9M

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CHICAGO: NBA legend Michael Jordan was awarded $8.9 million by a Chicago jury on Friday (Saturday in Manila) in a case against a supermarket chain which included his name in a promotion without his permission.

“I’m pleased with today’s verdict,” Jordan said in a statement. “No one— whether or not they’re a public figure —should have to worry about their identity being used without their permission.”

Dominick’s in 2009 used Jordan’s name in a commemorative ad in Sports Illustrated when the former Chicago Bulls superstar was inducted into the Hall of Fame.

Lawyers for the now-closed grocery store chain—which was taken over by Safeway—had said Jordan should receive $126,900 for the unauthorized use of his name.


Jordan argued that he wouldn’t have accepted such a deal based on his endorsement history and his legal team determined with the help of a sports economist that using his name in the ad was worth $10 million.

AFP

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