Supporting orphans of HERO

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 Lauching the ‘SyncRUNize’ race (from left) Guerilla Race’s Dennis Bumanglag, Arca South’s marketing manager Jennifer Chua and project development manager Stephen Comia, Hero Foundation’s Michelle Chan, and Go Go Hunt’s Mike Yu  PHOTOS BY ABBY PALMONES

Lauching the ‘SyncRUNize’ race (from left) Guerilla Race’s Dennis Bumanglag, Arca South’s marketing manager Jennifer Chua and project development manager Stephen Comia, Hero Foundation’s Michelle Chan, and Go Go Hunt’s Mike Yu PHOTOS BY ABBY PALMONES

Foundation to benefit from ‘SyncRUNize’ slated at Arca South

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Founded by the late president Corazon Aquino in 1988, HERO Foundation Inc., which stands for Help Educate and Rear Orphans, is the leading non-profit organization in the Philippines that takes care of the children of fallen Filipino soldiers.

According to its website (herofoundation.com.ph), the foundation’s financial support come in the form of “stipends that are directly given to the families to help them with the cost of books, uniform, meals, transportation, school supplies and sometimes, even tuition fees.” Today, the foundation has thousands of Armed Forces of the Philippines (AFP) orphans.

However, HERO relies only on donations to be able to provide for the needs of its AFP orphans. Thankfully, more and more individuals and institutions are becoming aware of the foundation’s cause.

One such supporter is Ayala Land, which chose the foundation as the beneficiary for its upcoming race happening at Arca South on September 19.

Michelle Chan of HERO Foundation, graced the launch of the race called “SyncRUNize” held at the Mind Museum in Taguig City in August.

Participants of the race will have to solve mental puzzles and surpass the physical challenges before they can get to the next level

Participants of the race will have to solve mental puzzles and surpass the physical challenges before they can get to the next level

“We have been very quiet in the last 22 years. It’s only about five years ago that we let the public know who we are, what we do and why, each and everyone of us must contribute to welfare of this orphans who are left behind when their fathers, the soldiers, our heroes, were killed in action,” she explained. “This SyncRUNize activity is actually the best way—together with the Arca South group—to give thanks to our fallen soldiers.”

Unlike any other, SyncRUNize is a mobile app-integrated run where participants will be tested not onl y physically but also mentally. Stephen Comia, project development manager of Arca South, which is the run’s main organizer, explained, “Participants here will have to get directions from a downloadable mobile app, and even solve puzzles from the app, as well as surpass the physical challenges before they can get to the next checkpoint.”

He continued, “We have partnered with Guerilla Race, Hero Foundation, The North Face, Fox and Oculus for the endurance challenges and Go Go Hunt for the mobile app-driven mental challenges. It promises to be a memorable adventure run like no other.”

On why stage the run at Arca South, Comia said that it embodies the principle of the mix-used development dubbed the “City in Sync.” According to him, it is envisioned to be the newest central business district in Taguig where all the elements that make a city are present and “in sync.”

With that, Comia invited everyone to join SyncRUNize especially because it will benefit orphans of HERO Foundation. He committed 10 percent of run’s registration fees to the foundation.

“Arca South is an Ayala Land development, and our business leaders were among the first to extend assistance upon the foundation’s establishment. We have heightened awareness of the sacrifice and courage of our military men and women, especially with the headquarters of the Armed Forces of the Philipines being in Taguig as well. When an opportunity to give back through an event like SyncRunize came about, it seemed like a natural plan of action,” concluded Comia.

To join the race, register online via www.arcasouth.ph, or visit any Chris Sports branches nationwide until September 18.

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