A NEW car’s launch program billed “SkyActiv Experiment 3” should involve serious amounts of stints behind the wheel—or on passenger seats—so it could live up to the techno-sounding hype. And these, exactly, was what the distributor of Mazda in the Philippines made sure of as it presented the all-new, third-generation Mazda3.
Held recently to drum up the model’s arrival on Mazda’s showroom floors, the driving gig meant tackling a route that mixed together rush-hour urban streets, stretches of expressways, two-lane provincial highways, winding dirt roads and twisty mountain passes. More driving on serpentine roads followed the next day. And then there was the drive back to where the trip began.