Suzuki Philippines Inc. (SPH) recently announced an impressive 37-percent first half sales growth compared to the same period last year. This increment is better than the performance of the industry for the first six months of 2016, which stands at 27.4 percent (based on date from the Chamber of Automotive Manufacturers of the Philippines Inc.). In 2015 SPH, the only integrated automobile and motorcycle company in the country, recorded a massive 52 percent year-on-year growth, which it hopes to surpass this year.
A marked increase in unit sales, successive inaugurations of new dealerships and a very enthusiastic market response to the most recently launched model, the Suzuki Ciaz, all contributed to drive the company’s growth in the first half of this year. From January to June 2016, SPH sold a total of 6,613 units, up by 1,770 over last year’s 4,843.
Shuzo Hoshikura, general manager for Automobile, SPH, expressed his gratitude and excitement for the second half of the year. “We are very happy with the recent growth in our sales and we would like to thank those who remain loyal to our brand. Be assured that better days are coming as we announce additional launches this year,” he said.
Celerio’s historic sales growth, Ciaz’s promising performance
The best-selling models, namely the Suzuki Celerio, Ertiga and Swift, continued to raise the numbers for the company. Besides the record-breaking sales growth of the Celerio, the Ertiga showed a 20-percent improvement over 2015 first half sales to help boost SPH’s sales increase. The Ertiga is a popular choice for those who are looking for a spacious interior as it can accommodate seven people on a three-row layout, with adjustable seat slides to customize the space on each row.
Meanwhile, the sub-compact sporty hatchback Suzuki Swift made a 9-percent hike in the same period. Boasting superior handling and fuel economy, the Swift announced its 5-millionth unit sold worldwide in April this year. The Swift contributed significantly to the first quarter sales tally of SPH.
The current performance of the latest member of the Suzuki family, the sub-compact all-new Ciaz sedan also played a major role in SPH’s success this year. The launch of Ciaz in the Philippines was highly anticipated after its successful introduction in other Asian countries, and it has sustained the market’s interest with the numerous marketing activities including the Ciaz Media Test Drive, Ciaz Media Launch and Ciaz Bank Test Drive. Ciaz’s entry in the market months ago was successfully met with high sales turnaround and favorable feedback among its initial buyers. Indeed, this luxurious sub-compact sedan promises fuel efficiency and enhances the overall driving experience further invigorated the interest of the public in the Suzuki brand.
With the escalating demand for the Ciaz, it is already projected that this stylish sedan will become another big sales driver for SPH. It comes in five different colors, offers a premium interior, and is designed to provide supreme comfort in terms of bigger leg space, headroom and shoulder room, thanks to its longer wheelbase.