Suzuki Philippines (SPH) once again demonstrated its caliber by taking home a coveted distinction for one of its iconic models at the recently concluded Auto Focus Media’s Choice Awards (AFMCA) 2015 held on October 16 at Valle Verde Country Club in Pasig City. The award-winning and best-selling Suzuki Swift 1.2 won this year’s “Best Value for Money” award in the Subcompact category. Its premium features, thoughtfully designed interior and exterior, amazing fuel efficiency, powerful engine performance and its economical retail price helped it clinch the title and be handpicked by the panel of motoring media professionals and practitioners among the subcompact cars available in the local market.
Suzuki Philippines recently rolled out the new Swift 1.2 with distinctly bolder features than its predecessor. Externally, the 1.2-liter Swift gets a new front grille and fog lamp bezel complete with chrome accent. The front bumper design shows a new scheme with sharper edges for a fiercer bearing. Moreover, the alloy wheels have been enhanced with wider spokes.
Inside, part of its rear seatback folds down for added cargo space when needed. Additionally, the improved Swift 1.2 flashes a new touchscreen multimedia and navigation-ready audio unit that will give ease to any Swift 1.2 owner.
Now on its 11th year, the AFMCA gets the pulse from motorists and the motoring media professionals as to which vehicles in the local market stand out, and awards the best among them in terms of performance, design and overall value.
Pre-christmas test drive festival
After making an impression on the motoring media, Suzuki Philippines also wowed the motorists when it participated in the Pre-Christmas Test Drive Festival, also organized by Auto Focus, held November 12 to 15 at the SM Mall of Asia. Customers got first-hand experience on the roster of Suzuki vehicles available for test-drive and witnessed the unveiling of the new Suzuki Swift Si – a limited edition, sporty version of the well-loved Swift. Noticeable cosmetic upgrades make the model distinct, yet it maintains the signature Swift fuel-efficient 1.2 liter four-cylinder VVT engine.
SPH General Manager for Automobile Shuzo Hoshikura said, “It has been another banner year for Suzuki Philippines and for the entire motoring industry as well. Suzuki Philippines actually posted industry-leading stats, having logged a 58-percent gain from the previous year.”
“We have great appreciation for the market’s growing trust in the brand and we would again like to dedicate to our valued customers the award bestowed by AFMCA. This certainly inspires us, Suzuki Philippines, to further develop and manufacture top quality products and improve after-sales service for the local motoring market. Trust that we will also continue to come up with world-class vehicles to fit everyone’s needs,” he added.