Swiss company is newest Haribon partner in tree-planting initiative


Zurich’s ABB Inc.,—a leading provider of renewable energy-efficient power conversion and power management solutions, and subsidiary of ABB Asea Brown Boveri Ltd.,—has forged a partnership with Haribon Foundation to take part in the ongoing “Rainforest Organization and Advocates” project, better known as “ROAD to 2020.”

ROAD is an environmental conservation movement that is committed to restore one-million hectares of Philippine rainforests using native tree species by year 2020. It further aims is to sustain provision of ecological goods and services by the said year through an informed and engaged public.

Inspired by their initiative to raise one million signatures to campaign against commercial logging and mining in natural forests, ABB felt that their sustainability priorities of balancing economic success, environmental stewardship and social progress to benefit all our stakeholders coincide with the environmental campaign of Haribon.

The use of native trees in the adopt-a-seedling program will be implemented together with ABB Inc. volunteer employees who will be engaging in tree-planting with nurturing activities in one of the identified restoration site in Laguna to solidify their commitment to restoring and balancing the ecosystem.

According to scientific studies, these seedlings will have a greater chance of survival as compared to the fast-growing exotic trees that have caused nutrient imbalances with the reforestation. Instead of this kind of “reforestation”, Haribon advocates “rainforestation.” A “rainforested” area can provide ecological benefits, which are linked to human survival. Rainforestation also provides economic benefits. Indeed, there are no substitutes to Philippine native trees and their importance in our lives.

For 2014 and after, ABB has developed a series of business-relevant sustainability objectives to reflect the company’s levels of ambition and show how ABB intends to contribute to a more sustainable world.

ABB ( is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 150,000 people.


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