The SWS’ November pre-election survey requires well-deserved scrutiny not because it proclaims the foul-mouthed Rodrigo Duterte as topping the voter preference poll for the first time. Or because the ethically challenged Social Weather Stations (SWS) conducted the poll.

What is striking is that, unlike its previous feeling of the public pulse, this time the usually secretive SWS disclosed details about its survey – the methodology, the sample, the questionnaire, and the one who commissioned the poll.

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