A NEW cement player is set to enter the local market in the first quarter of 2018, aiming to take advantage of an estimated supply shortfall over the next five years amid a construction boom in the country.

Big Boss Cement, Inc., chaired by Henry Sy Jr.—son of the country’s richest man—was launched on Thursday. Sy Jr.’s investment in Big Boss, however, is in his personal capacity and not under the SM Group.

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