Tadashi Shoji’s high fashion for a cause

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It was a night of luxury and elegance as global Japanese designer Tadashi Shoji unveiled his Fall/Winter 2013 Collection in Manila. A show for the benefit of the Assumption Transformative School in Passi, Iloilo, Rustan’s and Tadashi brought fashion to another level for this worthy cause.

Led by Rustan’s Zenaida Tantoco, in cooperation with HSBC, the evening’s affair was held at the Makati Shangri-La Manila.

Assisted by Tantoco, Shoji presented his personal donation, a check of $5,000 to Assumption’s Sr. Mary Fidelis R. A. and Sr. Bernadette Eugenie Casas R.A. to fund the foundation’s educational projects.

Aside from this, a bigger was amount raised for the Assumption cause, through a raffle, which drew three lucky winners who were given a once-in-a-lifetime chance to be styled by Shoji himself.


Gigi Pio de Roda, head of Retail Banking and Wealth Management shared, “We at HSBC are proud to partner with Rustan’s for an evening featuring the works of well-renowned fashion icon, Tadashi Shoji. HSBC shares the same vision of providing opportunities to further education in the country; and continuously make a meaningful difference in the communities where we operate.”

Inspired by the splendor of the Russian Empire, Tadashi Shoji’s 40-piece collection married aristocratic style with folkloric details.

It came as no surprise that the runway show was packed with industry insiders and A-listers including Japanese Ambassador to the Philippines Toshinao Urabe; Swiss Ambassador Ivo Sieber; Isabelle Garachon; Ambassador to the Kingdom of Netherlands Ton Boon Von Ochssee and Mme. Martine Boon Von Ochssee; EU Ambassador Guy Ledoux and Mme. Margaret Ledoux; First Secretary and Deputy Head of Mission Alfonso Tagliaferri; Alain Jean Borgers; San Juan City Vice Mayor Francis Zamora and Kerry Zamora; Angie de Villa Lacson; Criselda Lontok and Inno Sotto to name a few.

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