GENEVA: Swiss watchmaker TAG Heuer said Tuesday it would not renew its marketing contract with Maria Sharapova after the Russian tennis star announced she had failed a doping test at the Australian Open.
“Maria Sharapova was under contract with TAG Heuer until December 31th, 2015. We had been in talks to extend our collaboration,” a company statement said.
“In view of the current situation, the Swiss watch brand has suspended negotiations and has decided not to renew the contract with Ms Sharapova.”
The five-time Grand Slam winner had a 12-year relationship with TAG Heuer, a company spokesperson told Agence France-Presse in an email.