Divine is at its fifth patent with a new natural complex made up of marsh clover, Corsican myrtle, Corsican honey, bellis perennis, hyaluronic acid, evening primrose oil and camelina oilPromisesThe development of Immortelle Divine did not stop at the cosmetics laboratory of L’Occitane from doing extensive human testing for the facial skincare range.“Just for the Divine cream itself, L’Occitane did a test on 100 women for six months. Most would do 20 women, and then 18 would say it is great. But this was a hundred women coming in at the hospital once a month [to be] photographed. We really went to extensive lengths to prove that plants can have results on skin,” Ferriman proudly related.And the result of the study was astounding. Ferriman revealed, “Ninety-five percent of those women in that study said they will recommend this product to friends. Which is good because to recommend something to closest friends meant they really liked the product.”But what does the new Divine formulation really promise? If other L’Occitane skincare products only target wrinkles and fine lines, Divine offers an overall fix.Ferriman explained, “[As proven by the study] dark spots have lightened; crow’s skin at the eyes was lessened; deep pigments were lightened; and sagging chin and neck were tightened.”Natural beautyBefore L’Occitane officially introduces the new Divine Immortelle in October, it will first launch new products under the Verbena and Angelica labels come September.Verbena is a complete bath and fragrance range most famous for its squeezed lemons and picked verbena green leaves scent. After almost a decade of its trademark scent, L’Occitane was able to make Verbena’s scent even more refreshing with two natural ingredients, mint and citrus.Among the exciting new products are the Mint Verbena shower gel and body ice with aromatic citrus fruits spearmint and peppermint; and the Citrus Verbena eau fraîche for men and women with fruity citrus fruits like grapefruit and cedar.Following these products are the Sublime Essence (serum) and Sublime Beauty Cream (BB cream). Also a new patent for L’Occitane, the Sublime products combine for the first time the properties of two flowers, iris and angelica.Finally, after Divine comes out in October, the complete haircare range of Aromachologie will be relaunched in November. L’Occitane has found a new repairing complex with five essential oils of geranium, lavender, ylang-ylang, sweet orange and angelica to add to the shampoo, conditioner and mask range.With so much to look forward to from the brand, Ferriman concluded, “I personally believe that everything organic will always be better for you. Because your skin is the biggest organ of your body, it is important to always consider what you apply and spray on it. The more natural things you put in your body, the better for you overall.”
