POPULAR boy band 1:43 shares its brand of Filipino music and humor in the official music video of the upbeat summer song “Tara Na.”
With over 55,000 views on Facebook in just a week, “Tara Na” is a product of creative collaboration between 1:43 members Anjo Resureccion, Gold Aquino, Yuki Sakamoto, and Yheen Valero, composer Urie Tesorio, arranger Jonathan Ong of SonicState Studio and director Miguel Tanchanco.
Influential blog ManilaCoconuts described “Tara Na” as a “catchy song” that “has an accompanying video that is very Pinoy and very now—with all the hashtags . . . humor is injected everywhere.”
The music video validates the boy band’s status as an emerging powerhouse in Original Pilipino Music (OPM), adds the blog.
“The Philippines doesn’t have a lot of boy bands, but there is one turning out to be standing the test of time: a boyband called 1:43. Sure, they haven’t been around for like a decade or so, but with the way things are going—lineup changes, improving sound, better bods—it looks like they’re on the right track,” writes Manila Coconuts.
The music video features Youtube sensation Mikey Bustos and Becky Nights star Margaux Medina, as well as interesting characters that one can encounter when riding the iconic Philippine jeepney. Its production is sponsored by socialized housing brand BellaVita Land Corp.
In, the group together with their founder and manager Chris Cahilig signed a co-management contract with Viva Artists Agency (VAA) owned by Vic del Rosario. The strategic move hopes to fulfill 1:43’s long-term plan to become television and movie stars aside from being pop idols.
“Our latest music video aims to showcase the distinct Filipino humor that often juxtaposes to our music. We would like to capture the funny side of riding the jeepney that most of us experience everyday,” explains 1:43 spokesman Anjo.
1:43 popularized “Sa Isang Sulyap Mo,” the monster hit song that won the 2013 PMPC Star Award for Music “Song of the Year” and the “Most Promising Performing and Recording Group” in the Guillermo Mendoza Memorial Scholarship Foundation’s 45th Box-Office Entertainment Awards. They are also behind hit songs “Ang Saya-Saya” which became the official theme song of GMA Network’s sitcom Ismol Family, and the YouTube hit “Hayop Sa Ganda.”