After an exciting year of aggressive and highly engaging marketing campaigns for its new generation products like Zest, Bolt and GenX Nano, Tata Motors is all set to make huge strides in marketing its new product line-up, inspired by its Horizonext strategy. The company has signed-up the football star player star Lionel Messi as its global brand ambassador to promote and endorse its passenger vehicles globally.
The campaign is based on consumer insight and rides on a strong consumer motivation of “Seeking Excellence” and “Self Belief” that is epitomized by the confluence of two global brands- Tata Motors and Lionel Messi. The core idea of this campaign – Made of Great – emerges from the inspiring thought of “What drives us from within is what makes us great.”
Endorsing an Indian brand for the first time, the magician of football and an inspiring youth icon, Messi said, “I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”
This association comes at a time when the passenger vehicle business is witnessing month-on-month growth on the back of recently launched cars – Zest, Bolt and GenX Nano, which are leading the recovery for the business. Tata Motors has bagged over 51 awards for its innovative marketing campaigns in the last fiscal year. The company has evolved as an aggressive marketer with its go-to-market strategy and innovative consumer engagement plans. Taking its marketing strategy to the next level, Tata Motors will continue to create compelling communication campaigns for the business and its brands to connect with its customers innovatively.