Tata Motors

Tata’s entry in the Philippines is led by the Vista hatch

Tata’s entry in the Philippines is led by the Vista hatch

TATA Motors is now in the Philippines, with India’s biggest carmaker—and the world’s fourth-largest seller of commercial vehicles—announcing its official arrival at the Manila International Auto Show. Tata models are now sold and serviced by Pilipinas Taj Autogroup.

“The world trusts the brand Tata,” said Pilipinas Taj President and Chairman David Coyukiat. “The introduction of the first Indian car brand in the country also signifies the arrival here of vehicles that are more suited to Asian countries, with new features that can stand up to other brands in the market.”

The first three Tata models that are now available in the Philippines are two subcompacts, the Vista INI hatchback and Manza INI sedan, and a pickup, the Xenon.

The Vista INI is propelled by a four-cylinder, 1.4-liter, 74hp, 113Nm gasoline engine that bolts to a five-speed manual transmission. Its 14-inch alloy wheels are grabbed by a disc/drum brake combo. The car is available in five colors. It is priced at P565,000

The Manza INI has an identical four-cylinder, 1.4-liter gasoline engine (but is slightly more powerful with 89hp and 116Nm) that also bolts to a five-speed manual gearbox. The car’s wheels are larger at 15 inches while paintjob options are the same. The Manza sells for P600,000.

Pilipinas Taj will sell the Xenon in DLE 4×2 and DLS 4×4 versions, both of which are powered by Tata’s 2.2-liter, direct injection, common rail diesel engine that makes 138hp and 320Nm from as low as 1,700rpm. A five-speed manual transmission sends power to the trucks’ 16-inch alloys. The DLE 4×2 is pegged at P805,000 while the DLS 4×4 costs P1.125 million.

“The Xenon pickup models are a perfect blend of looks and performance,” said Pilipinas Taj General Manager Nicky Mariano.

Also showcased at the Manila auto show—and which will be sold in the Philippines starting July—were the Tata Ace and Super Ace diesel-powered mini trucks, which promise to be great vehicle choices for enterprising Filipinos.

“Tata Motors brings affordable, durable vehicles that are fuel-efficient and caters to the needs of the market. It is the leading, most trusted motoring brand in India, and we are confident that we can provide the same quality and value to the Philippine motoring industry,” Mariano added.



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