SAN FRANCISCO: TED Talks, known for “ideas worth spreading,” are aiming for a wider global audience with a new mobile application that can be used in two-dozen languages.
The non-profit behind prestigious technology, entertainment and design conferences focused on captivating 18-minute talks, which are later shared free in online videos, rolled out an overhauled Android application it hopes will help it reach nearly a billion people.
“We are really leaning in to being a global application,” said Thaniya Keereepart, who heads TED media initiatives on mobile and connected devices.
More than 70 percent of the online traffic from TED apps comes from outside the United States, with demand from the Asia-Pacific region being twice that in North America, according to Keereepart.
The new, free TED app for Android provides a user interface that will work in any of 24 languages-including Arabic, Chinese, French, German, Korean, and Japanese-and will automatically display on-screen instructions in the language chosen in smartphone settings, and transcripts.
Along with ideas worth spreading, TED has become known for the art of storytelling. The talks-whose speakers are coached and encouraged to give “the talk of their lives” in no more than 18 minutes-have won a devoted following around the world, for its brilliant, accomplished and creative community.