As teenagers grow up, life for them gets overwhelming. At school, projects pile up and good grades are must. With relationships, they have to please family and friends. In their bodies, changes begin making them conscious about how they look. And then there is also the social media that opens even more problems and insecurities to the young.
It’s good thing there is #TeenWeekPH, Unilever’s youth development program that aims to empower the teens. Now on its third year, it was created to help the teens’ personal development by educating them on proper hygiene and personal care habits, which in turn will help boost their self-esteem and confidence, thus powering them up to be future-ready.
Launched at Yardstick Coffee, #TeenWeekPH 2015 is bigger than ever. It will roll out to 125 public and private high schools including Visayas and Mindanao.
For a week of edutainment programs, the campaign was tailored to teen-relevant themes each day: #MoveUpMonday tackles teen life and goal setting, with a poster making activity while #TransformTuesday teaches teens to care for their skin. #WorkItWednesday encourages teens to build their talents and confidence, with challenges. #ThinkBigThursday focuses on dreams and ambitions, with untangling limitless possibilities and nothing to hide workshops and on #FutureFriday, students learns the importance of building lasting friendships and relationships in their teenage years.
This year, there will also be Teen Talks, a series of speeches given by influential teen role models on the topics of self-esteem, talent and confidence, and dreams and ambitions, among others.
Dubbed as Teen Council, the speakers include basketball player and entrepreneur Chris Tiu, multi-awarded volleyball player Alyssa Valdez, and actor and dancer Enrique Gil.
Successful teen program
A part of the Unilever’s Sustainable Living Plan, #TeenWeekPH has reached over 4.8 million Pinoy teens and continues to empower them to be future-ready. Over the past two years, #TeenWeekPH successfully improved teens’ personal care and hygiene habits. In fact, 60 percent of teens who joined the program started taking better care of themselves by using personal care products while those who were already using products, started using the products more regularly, as part of their hygiene routine.
Beyond improving the hygiene habits of teens, the campaign is proven to give a positive impact on the outlook of teens. Results from the survey conducted after shows that the teens have become more confident and have clearer ambitions through the program.
Because of its contribution to the welfare of Filipino teens, the program has been recognized by national and international award winning bodies such as the Anvil Awards, Tambuli Awards and the Asian Marketing Effectiveness and Strategy Awards in Singapore.