Amazing Thailand! That’s how their tourism slogan goes. But the amazement goes beyond the area of tourism. At a press conference, Team Thailand composed of members of the Thailand Convention and Exhibition Bureau (TCEB) divulged another offensive that left their Philippine counterparts salivating and wishing for the same support that the Thai government provides TCEB.

TCEB is a public organization established by Royal Decree in 2002 under the office of the Prime Minister to be the flagship organization in charge of promoting, developing as well as regulating, coordinating and facilitating domestic and international meetings, incentive travel, conventions and exhibitions (MICE). It is the backbone of the MICE industry tasked to strongly develop the MICE industry and make Thailand the regional hub for MICE events. Every year, they go around not just in the ASEAN countries but all over the globe bringing with them a crew of not less than ten including representatives of big event organizing groups to invite visitors to the trade shows. Their logic: trade buyers spend three times more than regular tourists.

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