Representatives from the Thailand Convention and Exhibition Bureau (TCEB) are currently in the country to invite Philippine companies via a road show to promote Thailand’s potential as an exhibition destination.
The Philippines is seen as vital trade partner by Thailand and the two countries have expanded their relations through bilateral cooperation in key area such as agriculture, science and technology and much more.
To expand trade values between the two countries, the TCEB, together with international trade show organizers from Thailand, are embarking on aggressive marketing efforts to enhance cooperation in the exhibition industry.
Under a new global marketing campaign called “Thailand Extra Exhibition”, Philippines businesses are being lured with extra benefits and better connections with Thailand‘s wide spectrum of services.
The new initiative underlines the Thailand’s strengths and privileges through a number of core new initiatives that will be implemented in 2016 to emphasize Thailand’s value in the next stage of Asean connectivity and show the country’s potential as a marketplace for exhibitions and with that, unrivalled business opportunities.
“Thailand Extra Exhibition is the latest initiative to come from the team at the Thailand Convention and Exhibition Bureau, showcasing three key attributes of doing business in Thailand – the destination itself, the lucrative business opportunities, and its people and culture,” TCEB Director for Exhibitions and Events Jaruwan Suwannasat said on Wednesday.
“These factors, combined with TCEB’s world-class support and service infrastructure, position Thailand as a marketplace with outstanding potential for the exhibition industry, and by extension for companies looking to access markets in the ASEAN and Greater Mekong sub-region.”
The Philippines is considered one of the priority countries for Thailand due to the long established trade relations and a growing trade volume between the two countries, at $8.4 billion in 2014. Thailand was the Philippines’ eight largest trading partner while the Philippines is Thailand’s 6th largest trading partner in ASEAN and the 18th biggest in the world.
Thailand’s exhibition highlight industries that have been mapped with Philippines’ growing sectors, including automotive and logistics, food and agriculture, energy, and healthcare and wellness.
“In 2015, the number of exhibition delegates from the Philippines increase 155.2% from the previous year accumulated to 5,501 delegates and with the Thailand Extra Exhibition and the Exhibition Extra Advantage Program,” Jaruwan said.
“And we hope the number will grow up to 15% in the next year to come and may draw interests from the business parties in the Philippines,” she added.
The TCEB bought together seven professional organizers;: UBM Asia (Thailand), Impact Exhibition Services, NEO Exhibition Organizer, Nishio, Bangkok Exhibition Services, VNU Asia-Pacific Exhibitions, and VICTAM, which conducts the trade shows Intermach, BMAM, Subcon, Thailand International Truck Show, C-Tech, EcoLigh Tech, Solar Tech, Asean Sustainable Energy Week, Victim, SIMA, FVG Asia, Thailand Lab, Beyond Beauty ASEAN Bangkok.