• THE ALLY OF THE TELECOM INDUSTRY

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    It was still a few days before December and Tellabs country manager for the Philippines, Dion Asencio, was busy hopping from one small group to another, chatting with members of the media, friends and business partners. He had every reason to be excited. After all, that day his company announced a new partnership with one of the country’s biggest information and communications technology (ICT) distributor, MEC Networks Corp., for the resale of Tellabs Optical LAN (Local Area Network) solution in the Philippine market. And if this is not familiar news to the average mobile user, maybe putting it in perspective will help.

    This Christmas, people will see the social media get inundated with millions of photos, videos and all sorts of social applications competing with precious space and attention all to announce to the world how friends and family will spend their holidays.

    More people will have the newest mobile gadgets from their wish list to their eager hands, and with it comes the demand for more and more bandwidth abilities for mobile devices to stream photos, video and perform functions faster.

    When one talks about telecommunications in the age of the Internet, it is often the end products that we see. From computers to various mobile devices, to software and the ever-expanding world of applications, consumers normally feel an affinity to the tangible ones they can see, feel and touch. But as the saying goes, “it takes a village” for one to be able to upload photos and videos at a faster rate. This is where the telecommunication companies need constant help, and this is where Tellabs comes in.

    Dion Asencio, Tellabs country manager for the Philippines, describes their work as a “transport business.” He explains transport to mean “handling the bandwidth, and handling the technology that brings that bandwidth and the applications down to the user. That’s how simple Tellabs is today.”

    In fact, the company has gone a long way since it was founded in 1975. Tellabs Inc. is a company that designs, develops and supports telecommunications networking products. Its customers are mainly telecom service providers including mobile wireless communications companies, independent operating companies, cable companies, enterprises and government agencies. It is publicly listed in Nasdaq and its headquarters is in Naperville, Illinois. Their products are fiber optical networking access, data network convergence, and the next generation networking transport. According to its website, the company has ranked among the BusinessWeek InfoTech 100. Over one-third of the world’s wireless calls travel via networks owned by Tellabs customers such as T-Mobile, Verizon and AT&T in the US, Bharti Airtel (India), China Unicom (China), MegaFon (Russia), and Korea Telecom (Korea), among others.

    Big local presence
    Here in the Philippines, Tellabs is partnered with Globe Telecom, Smart, Philippine Long Distance Telephone Co. and Innove. Asencio said that Tellabs is basically about three major components—the mobile space, the data space, and the optical space. He said that these are the three areas where business is a focus for the company. He added that Tellabs has already been in the Philippine market since the 1980s. But the company formally set up office here in early 2000, when its business was growing and “our product lines were being requested by telco operators left and right, because of its stability and being a carrier class facility.”

    Asencio has been with Tellabs since 2004. He said that he joined the company “because I’m in the market looking at what’s new, something that I can grow, something that I can build on.” And right now he’s excited with the Optical LAN solution. It is something revolutionary, he said. “Its something that’s gonna be changing and veering away from traditional LAN.” He explained that when you talk of Land Area Networks, you talk about switches, routers, copper, and there’s nothing wrong with that technology, but optical LAN is totally different.” He said this is because you cut down on cables, reduce the number of facilities, you can get rid of switches, because you have passive facilities, which translate to a 70-percent reduction in cost, 80-percent reduction in power consumption and a 90-percent reduction in space.

    Asencio is equally optimistic on the company’s prospects of expanding the market from the telcos to the larger enterprise space, which he said encompasses schools and touch on campus-based solutions like e-libraries, or companies like the Manila Electric Co., that has buildings in one community or even Rockwell. He said that they are also looking at business process outsourcing firms, call centers, banks and other similar infrastructures.

    Asencio said that he’s always been fascinated with new technologies and how things work. “When I was a kid, I would get new toys and instead of playing with it, I dismantle it, just to see how they were able to put it together.” But his “curiosity” extends from the technology to even food. He put up several restaurants, creating his own menus, which he said are mostly influenced by how he grew up. He was also an avid soccer player when he was in school, where he credited the rigid training and team building as some of the building blocks that has taken him to where he is now.

    Asencio has so much plans he wants to put into action for Tellabs, but because it’s Christmas time, the family, personal and spiritual aspects of life becomes the priority. Like everyone else, he is looking to enjoy the holidays in the warmth of being with friends and family. And as everyone documents the parties and memories through photos, videos and even “selflies” and posting them on social websites, he hopes people will remember that his company is part of those responsible for the memories that people create.

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