The art in closing a sale is about branding

The art of a sale is not in the presentation, although many may think so. They may think the effort can be drawn out with audio video support and glitz. Some even use board room presentation techniques in an effort to convey integrity with video and audio effects.

Some believe it’s all about the personal connections and who you know. In the end, however, it is all about the ability to close the deal, regardless of strategy. Go to any bookstore and you will find books promoting all kinds of strategies, but in the real world it all comes down to branding.