The Peninsula Manila is once again dressing itself “pink” as part of the Hong Kong-based chain of hotel’s annual campaign for Breast Cancer Awareness Month every October.
Known as the Peninsula in Pink, the campaign to raise awareness and funds for breast cancer patients and survivors is dubbed “The Art of Pink” on its fifth year as it presents a month of pink-themed art exhibit.
The best of the best Filipino artists and designers are featured in the shows including no less than National Artist BenCab, Ramon Orlina, Elmer Borlongan, Plet Bolipata, Impy Pilapil, Keneth Cobonpue.
Taking part of the exhibit are some of the finest contemporary galleries in Manila like Artinformal, Avellana Art Gallery, Galleria Duemila, Silverlens, The Drawing Room and Tin-aw.
All the artworks, which will be exhibit at the hotel’s lobby from September 15 to October, will be auctioned on October 1 by official auction partner Christie’s— with proceeds to be donated to partner charities of Peninsula in Pink.
“In Southeast Asia, the Philippines has the highest incidence of breast cancer,” says The Peninsula Manila General Manager, Ms Sonja Vodusek. “One in every 13 Filipinos falls victim to it and as a woman, a sister, a daughter and the general manager of an institution that has worked for nearly 40 years with various local organizations to help make a difference in the lives of Filipino people, I believe very strongly in the fight against this terrible disease.”
This is the impetus behind The Peninsula Manila’s continuing partnership with the Philippine Foundation for Breast Care Inc. as the charity of choice for its Art of Pink fundraising efforts.
Specifically, funds gathered will be used on the rehabilitation of the Breast Care Center of East Avenue Medical Center in Quezon City. At the conclusion of last year’s campaign, the hotel had already raised P5,900,00-seed money for the breast cancer center that currently services 30 to 50 patients in a space that can barely accommodate 20 individuals. The three-phased plan for the center will include enlarging the reception area, adding another wing as well as building a second floor, and purchasing 20 chemotherapy infusion chairs to supplement the two La-Z Boy recliners that they have.
The hotel is also partnering with The Estée Lauder Companies, whose Breast Cancer Awareness (BCA) Campaign is devoted to defeating breast cancer through education and medical research, and Pink for Life Foundation Inc., a non-profit non-stock charitable foundation whose mission is to provide deeply discounted chemotherapy treatment for patients with Stage 1 to 2 breast cancer.
To further support The Art of Pink initiative, the fountain, main entrances and guardian door lions of the hotel will be artfully illuminated in pink each evening from October 1 to 31.
As always, an exclusive Peninsula in Pink ribbon pin has been designed to mark Breast Cancer Awareness Month. Every Peninsula Manila staff member will wear this specially commissioned pink ribbon pin throughout October in support of this initiative. Pins are available for sale at a dedicated donation desk in The Lobby for P250, with a portion from each pin sold donated to the Philippine Foundation for Breast Care Inc.
Other month-long pink promotions will also be offered in various dining outlets the hotel like The Art of Pink Peninsula Afternoon Tea, a special themed pink dessert called the “Pink Belle,” and the “Pinktini,” a delicious pink cocktail concocted to honor this meaningful initiative.