• THE BIG MOVE

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    Adventure, Montero Sport, Strada and Mirage G4 some of Mitsubishi’s most popular models in the Philippines.

    Adventure, Montero Sport, Strada and Mirage G4 some of Mitsubishi’s most popular models in the Philippines.

    Mitsubishi PH set to transfer to newly acquired plant in Laguna as it prepares to ramp up production
    MITSUBISHI Motor Phils. Corp. (MMPC) announced it would be relocating to its newly acquired manufacturing facility in Santa Rosa, Laguna, in January next year.

    In an interview, MMPC Vice President for Marketing Froilan Dytianquin said that all the company’s offices will transfer to the plant that was once owned and operated by Ford Phils. MMPC will leave its 18-hectare facility in Cainta, Rizal, by the end of the year.

    Dytianquin said MMPC will move to the Santa Rosa plant because it has a bigger production capacity. According to him, the plant can build 50,000 vehicles a year, “and if upgraded, could go up to 100,000 units.”

    “We are planning to finish the relocation by January. So the administrative, production and all other departments would be in Santa Rosa by next year,” Dytianquin said.

    The Mitsubishi executive added that no additional investments will be put at MMPC’s new facility as the company has yet to discuss such moves to its parent corporation in Japan.

    Asked regarding MMPC’s plans for its Cainta facility, Dytianquin said it would eventually be put up for sale, and that it has no potential buyers at the moment.

    Earlier this year, MMPC announced it had purchased the 21-hectare manufacturing plant which Ford had shuttered in 2012, located at Greenfield Automotive Park in Santa Rosa, Laguna. Reports indicated that the acquisition is part of Mitsubishi Motor Corp.’s—MMPC’s parent company—expansion strategy to bolster global sales and production. This follows Mitsubishi’s mid-term plan, which stretches until the end of the 2016 fiscal year.

    Last year, MMPC produced around 15,000 units of completely knocked down models like the Mitsubishi L300, Adventure and Lancer EX. The company said it “managed to establish new records” in 2013—its 50th year—as it sold 43,176 vehicles, breaking its previous record of 36,533 units sold that was logged in 1996. The result means MMPC secured a 20-percent share of the domestic market while also posting seven straight years of growth, which began in 2006.

    1Q sales
    MMPC reported its sales grew 21 percent in the first quarter of 2014 with 12,165 vehicles delivered versus the 10,016 vehicles sold in the same period last year. Citing combined reports of the Chamber of Automotive Manufacturers of the Philippines Inc. and Trucks Manufacturer Association, the company said it was able to capture a 24-percent share of the domestic market.

    MMPC said deliveries of its passenger cars improved 37 percent with 2,975 units sold, compared to 2,172 units sold in the same period last year. The company’s light commercial vehicles totaled to 8,824 units, posting a 14-percent increase against the 7,715 units sold during the first quarter of 2013. Sales of MMPC’s trucks and buses reflected growths with a 189-percent leap (358 units sold) and a 60-percent surge versus the same period last year.

    MMPC said several of its models also landed in the country’s top 10 best-selling list. The Mitsubishi Montero Sport continued to dominate among light commercial vehicles with first-quarter sales of 4,333 units, making it the second most popular model locally. The L300 cab-and-chassis and Adventure models also emerged as two of the best-selling in the segment.

    Among passenger cars, MMPC said the Mitsubishi Mirage G4 came in fourth spot while the Mirage hatchback emerged as the seventh best-selling.

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