Reylito A.H. Elbo
THERE is no doubt that maximizing customer satisfaction is easy if an organization is overly conscious and proactive in doing that “little extra” service without necessarily spending money to make it happen. After all, that’s what makes an ordinary service become extra-ordinary. Recently, in one of my hobbies as a telephone and on-line shopper, I stumbled on at least three situations that make you think that customer service in this country is very far from ideal.