Plains & Prints incorporates top lensmen’s images in 20th anniversary collection
In this world of fast fashion, sourcing readily available materials for manufacture is the easier and cheaper option, often sacrificing creativity and originality. Homegrown fashion label Plains & Prints, however, chose to go in the direction of the latter when it began 20 years ago. Today, it is known as a leader in women’s wear in the country.
With much to celebrate on its landmark anniversary, the ever-original label, invited celebrated lensmen, Wig Tysmans and Mark Nicdao, to immortalize its successful two-decade history in a collection simply and aptly titled “Photo Fashion” at Glorietta 3 in Makati City.
The ambitious project was embodied by no less than the brand’s current and most important ambassador to date, A-list celebrity Anne Curtis walked the runway at the launch wearing her favorite Plains & Prints pieces.
Also present at the event was Filipino designer Rhett Eala who took charge in combining the photographic prints with trendy silhouettes, high-quality fabrics, and other fashionable details.
Marking the milestone with the collaborators was no less than the brand’s founder, Roxanne Farillas, who established Plains & Prints with her husband Erickson Farillas in 1995. With vision and hard work, the couple began their business with an 11-square meter kiosk in Greenhills Shopping Center that has now grown into 70 well-appointed branches nationwide.
Mark Nicdao is a top glamor photographer who has the who’s who of showbiz and fashion for ma- gazine covers and spreads. For Plains & Prints’ Photo Fashion collection, however, it was not his published shots that were translated into clothes but personal pieces he snapped during his 2008 travel to India, particularly in Jaipur, the capital of Rajasthan region.
“It’s what I call my photography for leisure. I go on vacations and take photos of things and places that interest me,” Nicdao shared. And although he loves doing this kind of shooting, he has usually kept the photos for himself, unsure of how to share them with others.
Convinced by Plains & Prints to digitally print his vacation photos, he describes his part of the exhibit as his “most personal collaboration” in the fashion industry to date—the result of which is very vibrant and interesting.
Rhett Eala featured his shots of Jaipur’s historical forts and distinct architecture on collared tops and casual shorts. The more classic scenes now take the form of dresses, displaying the colorful combination of images of Samode Hotel. Lastly, his animal prints take a different form via a wooden horse, a wild monkey and a bird perched seen on blouses and wrap-arounds.
“When I saw the Plains & Prints pieces, I was very happy with the results. It’s as if I was transported back to the streets of India. Seeing these clothes, everything came back to me, those happy moments when I was shooting those pictures,” Nicdao noted.
Wig Tysmans is a revered portrait photographer who boasts of over four decades of experience. Having shot all things imaginable, he is most famous for his distinctive lighting technique and shadow play.
His collaboration with Plains & Prints is made more special as he lent the brand vintage photographs of his very own children. He said, “These are photos of my children I took when my family still lived in Baguio City.”
Moreover, the photos are unique as the lensman revealed he used infrared films in producing them. “This means it has this special effect of making the skies really deep blue. Combined with the Baguio scenery of the late ‘70s and early ‘80s, they make for an interesting photo, and now interesting prints on clothes.”
The opposite of the Nicdao pieces, the Tysmans line under the collection are modern with monochromatic prints. His two daughters appear on beautiful girly dresses and sexy tops. The Baguio Cathedral is reconstructed on long-sleeved tops and sleek pants. There more sporty pieces feature interesting pops of colors mixed with black and white sceneries of from Tysmans of the City of Pines.
“I was surprised that the photos had been translated this way and I love it! The most I ever dreamt of was that my photos would be printed on a T-shirt, but this new collection goes way beyond that. The way it was done was just very tasteful,” Tysmans enthused.
For her part, Curtis congratulated Plains & Prints and couldn’t feel happier and prouder for the brand.
In a separate interview with The Manila Times, she also expressed how her endorsement with the brand in the last two years really suited her. “Every brand that I’ve been with suited my age. Now that I’m 30, I think this is the one that is relevant as to where I am in my life now as a woman.”
Lavishing more praises as she added, “I like how the brand keeps on evolving. Before, when one would say Plains & Prints, I would think of it as office wear only. But now when you look at the collection, it’s really evolving with fashion trends. It now caters to all different types of women.”
The Photo-Fashion Collection limited edition is now out in all Plains & Prints boutiques throughout August only.