Also in April, homegrown cosmetics brand Happy Skin launched its new range of products with a press event held at Le Jardin in Bonifacio Global City, led by its dedicated co-founders, Rissa Mananquil-Trillo and Jacqe Yuengtian-Gutierrez.
In an interview with The Manila Times, model-turned-entrepreneur Trillo proudly talked about Happy Skin’s latest innovation and first ever mascara.
“It is one year in the making. It lengthens, curls, and gives volume to the lashes. We also put in skin-caring ingredients so that it also stimulates lash growth,” she enumerated.
But the good stuff doesn’t end there as the product addresses many frustrations of women when it comes to mascara. She explained, “We are confident in this product because it is an answered prayer for a lot of women. Take myself as an example. Having done so many runway shows and photoshoots, my biggest frustration with waterproof mascara is that you’ll end up with bald lashes because it’s so hard to remove. Even if it’s the best mascara, it’s not worth it.”
With Happy Skin’s mascara, Trillo proudly shared that all one has to do is wet the lashes with warm water, and press them gently and the mascara is gone. Lastly,
“It’s easy and effortless to remove,” she promised. “But we guarantee that the product can withstand water, oil, and even tears, and lasts for a day on your lashes.”
Another beauty woe the mascara addresses is the problem of short lashes. “Since the mascara comes in a fiber-type product, it is buildable,” explained Trillo. It therefore mimics the strands of the hair so as you brush it to the tips of your lashes, they become longer.”
She added, “We have gone through so many prototypes but we’ve finally formulated the best one and when we did, we said, ‘Wow. This is Holy Grail material.’ That’s why we call it the ‘Eye Am the One, Holy Grail Mascara’.”
Also launched at the event was Happy Skin’s limited-edition summer collection called “Beauty in Bloom,” inspired simply by blooming women. “Diba iba ang ganda ng babae kapag blooming at happy?” she enthused.
Included in the collection are Shut Up & Kiss Me Moisturizing Lippie in Bride-to-Be and Hold My Hand, the Shut Up & Kiss Me Lip & Cheek Mousse in Summer Crush and The Morning After, the Get Cheeky With Me 2-in-1 Blush.