Bacon and eggs for breakfast, filet mignon for a lunch, and chicken breast to go with your salad for dinner. Unconsciously or not, people’s eating habits almost always incorporate meat in a meal. While generally the choice source of protein for the majority, a year-old movement from the United Kingdom hopes to reduce meat consumption around the globe including the Philippines.

According to James Plotnek of The Carbon Trust—an independent organization that strategies and commercializes efficient low carbon technologies—the country’s participation is vital to the “World Free Meat Day” movement because the Philippines is considered as one of the 10 fastest growing countries in meat consumption.

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