Happy times are here again
It was during the 1960s that the Ford Mustang played a vital role in post-war culture. Two major trends affected the 1960s new-car market trend and the Mustang was meant to exploit both. First was the shift of the demographic landscape when the baby boomers with ages 16-24 years old - fastest growing in America - didn’t want to drive the behemoth cars their parents drove. They wanted a smaller sporty feeling from a car or being closer to the ground, bucket seats, floor shifts and a big engine. Second was the increase in the two-car household when postwar boomers were simply multiplying, thus the need for a second car. When the Ford Mustang debuted in 1964, 22,000 orders were taken on the first day and a record one million units were sold in just 23 three months. The Mustang was the right car at right time, given the right marketing strategies.
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