• The Japanese connection

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    The company has also been the exclusive distributor in the Philippines of lubricants by Idemitsu, currently the second-largest oil refiner in Japan.

    The company has also been the exclusive distributor in the Philippines of lubricants by Idemitsu, currently the second-largest oil refiner in Japan.

    UNIOIL Petroleum Philippines Inc. is known for pioneering the sale of environmentally friendly fuels in the Philippines.

    And like other oil companies, Unioil’s stations have racks where you can buy vital automotive fluids like engine oil, coolant and brake fluid. Unioil Chairman Paul Co said the company has also been the exclusive distributor of lubricants by Idemitsu, currently the second-largest oil refiner in Japan. In addition, he said the company supplies processed oils to major industries and offer asphalt products.

    “Unioil has a complete line of automotive, motorcycle, marine and industrial lubricants,” he said. “Our lubricants-blending facility allows us the flexibility to customize products based on the specific needs of the customers at competitive costs. Our partnership with Idemitsu gives us the ability to penetrate all these segments as well.”

    Co also said he is confident that Unioil’s lubricants will garner a bigger market share in the country.

    “Motorists are becoming more conscious of what they put into their vehicles and they’re realizing that using a good fuel product is just the first step to taking care of your vehicle,” he said. “There is an opportunity to further educate the market on what else they would need to better take care of their vehicle and on the role of lubricants in ensuring that the vehicle continues to perform well. With our ability to customize lubricants based on the specific needs of our customers and to do this at a competitive cost, we think there’s an opening to gain a bigger market share in the future.”

    Since many cars in the Philippines are Japanese brands, Idemitsu has a big chance indeed to get a bigger share of the local lubricant market for cars. Co was right in establishing The Japanese Connection with Idemitsu.

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