Helping bridge idea and reality, Ayala Malls in collaboration with finalist Luna Collective takes the next step by bringing to life the Yala Life Bag.
Ayala Malls’ Idea’Yala is a platform that aims to develop ideas through an innovation challenge which aims to engage the youth to collaborate for the mall of the future through design, technology or programs.
“Through the competition, we wanted to challenge the youth to imagine innovative mall experiences and to develop new entrepreneurial and design concepts that are viable, sustainable, market-inclusive, and/or have the potential to address the country’s social and environment concerns,” shares Idea’Yala co-founder Paloma Urquijo Zobel
Over 200 team entries and concepts were received with 30 percent of the entries coming from the provinces, Luna Collective of Cebu was chosen as the Idea’Yala finalist for their Yala Life Bag concept for its ingenuity, practical application and significant potential to help the Filipino. It provided a viable solution to a very real problem.
The Yala Life Bag is your all-around emergency life kit that comes with the basic emergency items such as flashlight, whistle and water. A Yala Life Bag tag checklist will be provided for shoppers to complete their calamity essentials. Living in a country that finds itself at the mercy of typhoons and floods every year, this survival kit will spell a difference in a person’s life.
Until November 22, shoppers can avail of the of these bags, and with every pair of purchases, one emergency kit will be given to beneficiaries of the different Ayala Malls. These are Hero Foundation for Glorietta; Habitat for Humanity for Greenbelt; and Batang Munti Foundation, a children’s community in Muntinlupa for Alabang Town Center.
Down south, Ayala Malls Serin will provide bags to the orphans at Little Angels Home, Inc, while Ayala Malls Solenad will give their bags to the Philippine Red Cross Sta. Rosa, Laguna chapter and The District Imus will provide the kits to the Children’s Joy Foundation.
The malls in Bonifacio Global City, including Market! Market!, Serendra and Bonifacio High Street will lend their hand to the following charities: HERO Foundation and Fort Bonifacio Development Foundation, Inc.
Fairview Terraces partners with the Philippine Red Cross–Caloocan Chapter while TriNoma with the HERO Foundation. All Yala Life Bags purchased at Abreeza Mall, Davao will help provide emergency kits to the SOS Children’s Village Davao Inc.
Moreover, Ayala Center Cebu will bring bags all the way to Kinatarcan Island in Bantayan, the poor island communities in Cebu, through the Sto. Nino Augustinian Development Foundation for its Thousand Island Project.
For more information, log on to www.ayalamalls.com.ph.