• The many styles of the ‘shoe that breathes’

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    Geox managing director for Asia Pacific Mauro Malta (center) toasts the launch of Geox’s Spring/Summer 2015 collection with celebrity guests (from left) Tim Yap, Phoemela Baranda, Divine Lee and Rajo Laurel

    Geox managing director for Asia Pacific Mauro Malta (center) toasts the launch of Geox’s Spring/Summer 2015 collection with celebrity guests (from left) Tim Yap, Phoemela Baranda, Divine Lee and Rajo Laurel

    To have stylish shoes that are comfortable is having the best of both worlds. One such brand from Italy that has given Filipinos the option of this great combination since 2013 is Geox, a brand also known globally as “the shoe that breathes.”

    This catchy phrase is made possible in the Geox soles, which are manufactured with pores to allow air circulation. According to the brand’s managing director for Asia Pacific Mauro Malta, this is a staple in every pair the company produces, whatever the look and whatever the season.

    Malta was just in Manila to unveil the footwear’s Spring/Summer 2015 collection for men, women and children at a show at the Shangri-La Plaza Mall in Mandaluyong City.

    Even shoes as open as these high heels have the brand’s breathable technology

    Even shoes as open as these high heels have the brand’s breathable technology

    In an interview with The Manila Times, Malta explained the benefits of wearing shoes that breathe. “When you wear your shoes, even if you move or not, your body produces heat. Over time [within the day], that heat inside the shoes increases causing the feet to sweat.”

    Geox addressed this common complaint not through foot powders or antiperspirants, but by incorporating a membrane in the sole that has micro-pores, which cools down humidity and vaporizes sweat within the shoe.

    “With this innovation, we are able to maintain a very good temperature and very low humidity within the shoe,” the Hong Kong-based official added.

    Simple yet very effective, this patented technology makes each pair of Geox comfortable and highly functional. As Malta proudly noted, “Regardless of shoe styles, be they sneakers, 12-inch heels, leather boots, ballet flats, and even sandals—the most open of shoes—they all ‘breathe.’”

    Boy and girls aged seven and up can also wear the shoes that breathe

    Boy and girls aged seven and up can also wear the shoes that breathe

    The executive then went on to talk about the “cherry on top” with every pair of Geox, which he simply describes as the “Italian style.”

    For the men’s shoes this season, Malta suggests the Nebula, a new project for lace-ups and slip-ons with ergonomic silhouettes and easy-entry fit.

    “It has our latest Geox technology that allows maximum breathability. These shoes are very flexible and light. I can tell you, every customer is trying this one on, and it is already the best-seller in Spring/Summer 2015.”

    Of course, he also presented the famous Amphibiox range that makes up the brand’s new generation of waterproof footwear. Malta also considers it one of most important innovations of the company because it allows for the release of moisture from the shoe, but prevents water from coming in. “[This is] perfect for Southeast Asia because most of the time it’s pouring out here outside the summer,” he added.

    Malta’s pick for men’s shoes, the Nebula, is a new project for lace-ups and slip-ons with ergonomic silhouettes and easy-entry fit

    Malta’s pick for men’s shoes, the Nebula, is a new project for lace-ups and slip-ons with ergonomic silhouettes and easy-entry fit

    Amphiobiox shoes are also ideal for more formal occasions as many designs come in lightweight leather.

    Asked what styles he could recommend for women, Malta found it hard to make a decision. He explained, “For the men, I can just say go and check the Nebula, but for women, I cannot say the same thing. But what I can promise is that we can satisfy all their tastes in style.”

    Indeed, the women’s line is extensive with high heels, pumps, midi wedges, and flats in classic blacks and whites, earth tones, and even brighter shades such as fir green and cobalt blue. A few pieces are made from discolored calfskin with weave patterns and from goatskin with metallic and pearlescent sheen.

    For those who are more adventurous in style, there are sandals in leather and jacquard fabric with either floral motifs or animal prints in python or tegu lizard; as well as sneakers with flexible soles from matelassé effect leather to leopard print suede.

    Children seven years old and up also have the option of wearing breathable shoes, with a pretty line for girls in graphic, romantic, and sporty styles; and a mini-men line for boys in navy, journey and super-light collections. A favorite for customers worldwide though, including the Philippines, as Malta revealed are the brand’s “lighting” shoes, which light up with every step.

    Further included in the Geox SS15 collection is a range of outerwear for men and women ranging from blazer waistcoats, slim-fit jackets, to packable travel jacket blazers.

    Joining Malta at the Philippine launch of the Geox Spring/Summer collection were Ada Hung, the brand’s head of public relations and marketing for Asia Pacific, as well as celebrity guests Tim Yap, Phoemela Baranda, Divine Lee, and fashion designer Rajo Laurel.

    For more information, log on to www.geox.com.

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