The metro’s largest shoe store opens

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SM Shoes VP Eugene Saw, SAVP Karen Gotamco-Siy, AVP for Marketing Rina Bugayong, AVP for Operations’ Ross Oqiualda, AVPs for Merchandising Nico Chu and Felanie Lim shared a toast withthe SM Store’s SAVP-Operations Anna Belmonte, SM Store Makati’s Branch Manager Abigail Roxas and Asst. Branch Manager Grace Reyes celebrate SM Makati’s newest innovation

SM Shoes VP Eugene Saw, SAVP Karen Gotamco-Siy, AVP for Marketing Rina Bugayong, AVP for Operations’ Ross Oqiualda, AVPs for Merchandising Nico Chu and Felanie Lim shared a toast withthe SM Store’s SAVP-Operations Anna Belmonte, SM Store Makati’s Branch Manager Abigail Roxas and Asst. Branch Manager Grace Reyes celebrate SM Makati’s newest innovation

Over 5,500 square meters, 300 brands and 25,000 pairs of shoes. These are the statistics of the newly launched Shoe Department at the fourth level  of the SM Store Makati.

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As SM Shoes vice president Eugene Saw aptly said at the grand opening of the impressive space on December 10, “It’s only but natural that SM carries the largest shoe department in the country.”

n It’s all about ‘more’ at the Ladies Shoes Department with its exciting mix of global and homegrown brands

n It’s all about ‘more’ at the Ladies Shoes Department with its exciting mix of global and homegrown brands

Why so? Because SM—for the benefit of the younger generation readers—started out as a shoe store in 1958. In fact, for many years, what is simply now known as the SM Supermalls nowadays, was simply referred to by most Filipinos as “Shoe Mart.”

And while SM has grown unimaginable leaps and bounds—to as far as China, even—shoes remain close to its heart.

Shoe lovers will surely rejoice at the timely opening of the Shoe Department for Christmas, which was designed by New York retail design firm Point Design. The group’s marching orders were: To create a shoe store that will make customers excited and inspired to explore every square inch of the store.

Models step out in style with the latest shoe styles of the season

Models step out in style with the latest shoe styles of the season

To improve visibility and connectivity throughout the floor, the east wing is devoted to ladies shoes and bags, while the west wing carries men’s and children’s shoes and luggage. Each category is distinguished by design cues such as lighting, color, materials, and fixtures that relate to the product offering.

For ladies shoes, the premise is “more is more” to emphasize the large size of the store and the large amount of merchandise it carries. Instead of partitions, it is visually organized by defining the selling pads through flooring materials and special merchandising fixtures. A curtain of silver beads and glass balls further define and highlight the round central pads, giving it a sophisticated look.

In the men’s shoes area, the visual organization comes in the form of see through vertical cases and stronger color contrasts, while bright colors against white finishes in the children’s shoes section create a fun place for kids.

Elegant evening shoes from Badgley Mischka

Elegant evening shoes from Badgley Mischka

The new SM Makati Shoe Store enhances the customer experience with more sophisticated materials, colors and fixtures, as well as a more dramatic lighting to make the merchandise and the whole store more attractive.

While the store has the well-loved brands like the iconic Parisian shoes, it also carries new global brands like Badgely Mischka, LAMB, Marie Claire and Bugatchi.

To celebrate the shop- and shoe-aholics’ newest destination, here a few fun facts on the metro’s biggest “shoe mart”:

Did you know that . . .

The iconic Parisian brand has sold more than 20 million pairs of shoes in more than three decades?

The brand L.A.M.B. is a flirty rocker label representing Gwen Stefani’s style, music and personality?

Mark Badgley and James Mischka of Badgely Mishka have been named by Vogue as among America’s Top 10 Designers? They are also darlings of the Hollywood scene.

Leonardo de Caprio wore Bugatchi shoes in The Great Gatsby?

Umbro, the original Manchester based football brand that invented sportswear, blends performance and style with its shoes?

Sneakers were first made in the US in 1916 and called Keds?

The biggest shoe size available in Parisian Plus is 43?

Black is the most saleable shoe color?

Flats seem more fun, and outsell heels?

The highest heel in the store is about four inches?

Shoe shopping should be made in the afternoon, as our feet swell during that latter hours of the day?

The average person takes about 7,500 steps a day?

The average woman owns more than 25 pairs of shoes, buys four pairs of shoes a year?

Fairy tales often use shoes as a symbol to escape routine from a boring life? Think Cinderella.

Merry shoe-shopping!

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1 Comment

  1. Emmanuel Cuenca on

    SM should have more locally made shoes displays in their stores. This will be of great help to the Marikina shoe industry.. We have good quality and affordable shoes by the masses.

    Liliw, Laguna shoes and sandals are likewise very affordable. But they are nowhere to be found in big stores.